Thursday, 8 November 2012

AUTHORIZED DEALER OR BOUTIQUE?

Today, we have the choice of buying from an Authorized Dealer (Multi Brand) or a Boutique (Single Brand)
Now many brands have gone the Boutique only distribution channel. Personally I prefer buying from ADs as they are generally more lenient with the discount rates. The downside however, is that they do not have the complete range of a brand fully stocked, just a couple of pieces. If you see something you like from the catalogue, most likely scenario is that they will help you order it... which will take some time.

A single brand boutique however, should have the complete range in stock missing maybe a few high end limited edition models.
Discounts are scarce and sometimes even non existent.
But that being said, at times the lust of getting a piece that you really want outweighs the discount rates and whatnot.
That is a very personal choice.

I for one prefer to buy from AD. More choices, more variety.
Unless you are a diehard fan of a single brand, there is only so many pieces from a boutique you can buy in a year.

And also one of the perks is you get invited to AD sponsored events  like these.


Jointly organized by Cortina Watch Kota Kinabalu and Jaeger Le-Coultre @ Sunset Bar Shangri-La Tanjung Aru Beach Resort.


Always smiling staff and great food.


Entertainment for the night.


Local Tourism Minister Masidi Manjun is present. Wearing a JLC with a Moonphase if I am not mistaken.


Cortina Malaysia Boss Mr.Teh Soon Kheng and JLC Asia Pacific MD Mr.Alexis Delaporte presenting a few words.


Models proudly presenting the collection.


Some models in the display cabinet.


A candid shot of my usual Sales Agents for Cortina KK.
Left is Ms.Stella, right is Ms.Michelle.
The girl in the middle I have yet to know.

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